About us

Kidora.ee brings together a carefully curated collection of children’s fashion, lifestyle & home-goods brands, all under one umbrella. From modern design to timeless classics, our mission is to create joyful, quality-led experiences for families around the world.

Our Brands & Services

Through the Roxder Group OÜ, we operate across multiple distinct yet complementary businesses:

Kidora Kidswear

100% Baby Alpaca Cable Hat for Kids - Wheat

At the heart of our offering is Kidora Kidswear — delivering beautifully crafted, trend-forward apparel for children aged 0-16. Whether it’s the first steps in soft leather boots or the excitement of a teenage wardrobe update, it’s all about style, comfort and confidence.

Kidora Home & Nest

leg&go Balance Bike 3in1

From nursery décor and bedding to playroom furniture and accessories, Kidora Home & Nest offers families an inspiring range of home-goods designed with the modern child in mind. Function meets fun.

Kidora Gifts & Celebrations

Wooden Car - Little French

Birthdays, milestones, holidays — we’re there. Kidora Gifts & Celebrations is your destination for thoughtful, design-rich toys, keepsakes and celebratory items that make every moment memorable.

Kidora Services

We believe in going beyond product: whether it’s personalised gift-wrapping, monogramming, curated bundles for siblings, or same-day local delivery (in selected regions) — Kidora’s services are built to delight.

Our Philosophy

At Kidora, we know that childhood is one of life’s greatest adventures — and that how children express themselves matters. We’re committed to:

  • Thoughtful design: selecting materials, prints and details that stand the test of time.

  • Quality & safety: meeting rigorous standards so parents can trust what we offer.

  • Sustainability: working towards eco-conscious sourcing and reduced waste throughout our operations.

  • Celebration of individual style: because every child is unique and every family story matters.

Shop-With-Us

Whether you visit us online or in-store, our aim is to deliver seamless experiences:

  • Easy global shipping and returns.

  • Gift-ready packaging and personalisation options.

  • Dedicated customer service for families, by families.

  • Inspiring content, style guides and seasonal edits to help you explore what’s new and exciting.

Join us on the Journey

From our founding to our future, Kidora is built on passion for children’s design, respect for families’ needs, and a commitment to continuous improvement. Thank you for being part of our story — we look forward to growing together.