Responsibility

At Kidora, we believe that creating beautiful children’s fashion, lifestyle, and home products goes hand in hand with responsibility — to our planet, our people, and to the future of every child.
We’re committed to integrating thoughtful, ethical practices into everything we do, ensuring our impact is positive today and sustainable for generations to come.

Our Sustainability and Ethics Strategy

Our approach focuses on three core areas: innovation and materials, operations and circularity, and people and community.
Together, these guide our actions across five key pillars that define our purpose:

• Our business

• Our products

• Our partnerships and innovation

• Our people

• Our community

Our business

We aim to run every part of Kidora with care, transparency, and environmental responsibility. That means reducing our footprint, managing resources wisely, and setting ambitious but achievable goals for long-term sustainability.

Our products

Every product we design and select reflects our values. We strive to:

• Use safe, high-quality materials with a growing focus on recycled and renewable sources.

• Uphold fair labor, health, and safety standards across our supply chain.

• Design for longevity — so that items can be cherished, passed on, or responsibly repurposed.

Partnerships and innovation

Meaningful change happens through collaboration. We work with trusted partners, suppliers, and innovators to share knowledge, explore new materials, and build scalable, positive impact within the children’s lifestyle industry.

Our people

Our team is at the heart of our purpose. We nurture an inclusive, supportive culture where every voice matters. Sustainability and care are woven into our day-to-day — empowering each person to make choices that drive positive change.

Our community

We believe in giving back. From supporting local families and charities to running educational and creative initiatives, we’re passionate about helping children and parents thrive — wherever they are in the world.

What We’re Doing Now

• Setting measurable goals to reduce carbon emissions and waste across our operations.

• Expanding collections made from responsibly sourced or recycled materials.

• Introducing circular programs that encourage repair, reuse, and donation.

• Partnering with child-focused organizations to provide education, support, and essential resources.

• Working closely with our suppliers to ensure fair and ethical working conditions at every stage.

Looking Ahead

Our vision is to grow as a brand that not only inspires families but also contributes to a better world. Through innovation, transparency, and shared responsibility, Kidora is building a brighter, more sustainable future — one that celebrates children, creativity, and care for the planet we all share.